Search engine optimization (SEO) is the process of optimizing your web content. It improves your ranking on search engine page results (SERPs) and makes your web pages more discoverable when users are searching for your products or services online. Investing in this strategy can help you expand your reach and drive traffic to your site.
SEO marketing allows you to attain your business goals, but you may have difficulty making your business stand out from others on search results. There is no one-size-fits-all tactic, but as a woman entrepreneur, you can gain a competitive edge by mastering the following SEO basics:
Research relevant keywords
To increase your chances of making your web pages appear on search results, research new and trending keywords used by your target audience to search for your product or service online. Incorporate them into your site so when search engines index your content, they can show your articles to users searching for those keywords. This way, you can outrank your competitors, drive more organic traffic to your website, convert more leads, and boost your sales.
Focus on your local SEO
Your potential customers in your locality are likely to search for your business online before dropping by to ensure your products and services are worth their money. Make sure that they are aware of the key information about your business by optimizing your Google My Business (GMB) profile.
Don’t forget to include your hours of operation, add your location in Google Maps, keep your business information up-to-date, and reply to customer reviews. Doing this helps you connect with your customers better and expand your presence. It also allows you to get data and analytics on those engaging with your business listing.
Add detailed alt-tags
Alt-tags are short, accurate, and detailed descriptions of your content. Adding them to photos, videos, graphics, and other rich-media content can help make your site more accessible to users. It also helps search engines learn more about the various types of content available on your site and index them properly.
Produce your original content
Content that brings value to your target audience lets you share your expertise, establish your credibility as a reputable thought leader in your field, and provide search engines with more information about your products and services. However, if those articles are copied word-for-word, your content can be tagged by web crawlers as duplicate text on different pages. As a result, it can impact your SEO efforts negatively.
Make sure to attain your desired results from SEO by keeping your content original. If you are having trouble doing this, you can always seek help from a reliable SEO agency. On the other hand, when you need to re-publish an article through a content partnership, consider adding canonical tags or look for other ways to avoid getting your content tagged as duplicated text.
Making your woman-led business recognized in the digital world can be challenging regardless of your industry, especially with the tough competition. To help improve your SEO and set yourself apart from other companies in your field, follow the basics listed above and explore other digital marketing best practices that best suit your business. You can also partner with a marketing agency like mine to ensure you achieve your goals.
If you’re looking for an SEO agency that is passionate about helping women-owned businesses grow, then you’ve come to the right place. Inspired Melissa specializes in marketing, strategy, and brand management. Book a discovery call today to know how I can assist you!