The dawn of modern technology has provided convenience and exceptional outcomes for anyone interested in learning how to use electronic devices and the internet. However, it also comes with a price, such as shortening the attention span of consumers.

If you’re managing a small business and striving to develop your online presence in today’s time, it’s crucial that you make a good first impression on your prospects, starting with running a website. However, it’s not enough to have an online platform where you can showcase your products or services—you must now also factor in the user experience you provide!

As such, you have to utilize good website design, update your content regularly, and monitor your online traffic. While it’s challenging to get your visitors to stay longer on your site, if you have a compelling and user-friendly design, you won’t have a problem.

Keep reading below to find out how to optimize your website to grant you more conversions and better sales over time.

You Should Limit Your Text in Your Content

Since you already know you only have a few seconds to capture people’s attention, the last thing you want to do is bombard them with lengthy paragraphs and fill your pages with text. While you require using text for product or service descriptions, blog posts, and articles, you should make it a habit to keep it short and straightforward.

Keep in mind that consumers that don’t go a day without browsing the internet come across various information—so when they visit your website, they want to go directly to the point. If you want them to engage with your content, you should stick to concise paragraphs and informative sentences to enhance your website’s readability.

You Should Incorporate More Visual Assets

Besides knowing how to keep your text appropriate to avoid overwhelming your readers, creating balance using visual assets is also necessary. Using photos, graphics, and other visual elements aids you with showing your products, services, and other relevant content to users in a more appealing manner.

When you have a strong presence of visuals, you don’t have to add too much text to explain what you’re trying to convey. You can hire a graphic designer to provide you with the images you need to guide users across your website without getting buried in a sea of lengthy texts.

You Should Highlight Your Call to Action

Your Call to Action (CTA) is fundamental because it’s the final stage for your potential customers. After all, it’s what they came to visit your website for in the first place! Whether it involves purchasing your products, availing of your services, or acquiring other relevant content, your CTA must be evident from the beginning.

A CTA should be powerful enough to stand on its own, leading your visitors to convert after taking their time browsing your web pages. It comes in the form of a button found on the top or bottom of a web page and nudges visitors to turn into paying customers.

Conclusion

Now more than ever, managing a website is a necessity that not all businesses have learned to understand. With more consumers preferring to stay online and initiating their transactions and shopping sprees on the internet, it’s about time you keep up with the trends. When it comes to having an online platform, you should limit your text, incorporate more visual assets, and highlight your CTA. You may also want to rely on SEO marketing services to help optimize your website to exceed your customers’ expectations.

Are you looking to hire a website design company to boost your online presence? Inspired Melissa is a creative advertising and marketing management agency dedicated to helping women entrepreneurs grow their businesses. Get in touch with us today to book a call!

Managing a business requires you to remain hands-on during the first few months of its development to ensure everything goes smoothly and according to how you want it to run. Besides focusing on your operations, inventory, and customer service, you will also need to spend time handling your branding.

An essential part of creating the identity of your business—and the facet that will get buyers and customers to recognize you from a sea of competitors—is your logo. While it may not seem as important as the rest of the factors that make up your business, it does add to your chances of success!

Having a well-designed logo sits right next to selling high-quality products or services when it comes to establishing your brand identity. Unfortunately, not many companies think about hiring a logo designer to take care of the job! 

If you’re still unconvinced as to its importance, then keep reading below to find out why logos are integral for your brand to succeed.

Logos Serve as Your First Impression

First impressions are crucial because you only have one chance to prove to your target audience that you have what it takes to acquire their support. With a logo in place, you don’t have to go through a lengthy introduction; they simply have to look at the face of your brand to know who you are!

Having a carefully thought-out logo with the help of a professional logo maker gives you an edge against your competitors. When consumers find your logo unique, you can convince them to know more about you, including what you’re selling.

Logos Attract Interested Consumers

Living in today’s modern times, you can expect most people to have a shorter attention span compared to before. As a result, every time you plan to convince a buyer to support your brand, you have a few seconds to catch their attention, or else they’ll move on to the next available business in line.

With a compelling and visually pleasing logo to represent your company, you have a huge chance of grabbing people’s interests. A logo involves showcasing your values, so without describing much, they know what your brand is about, including the products or services you offer.

Logos Sets You Apart from the Rest

Logos always prove that each business is different from the rest. Even though you have plenty of competitors surrounding you and trying to aim for the top spot as much as you, your logo can set you apart from them.

A logo proves at first glance what your brand’s values are, what you believe in, and what you want other people to think about you. If you wish to look professional, fun, or laid-back, having something to represent your brand helps consumers understand what you want to portray.

Conclusion

Logos should never be treated as an afterthought when you’re building a business. If you want to leave a lasting mark on consumers, you have to treat it with great importance the same way you look at the other elements that make up your business! After all, logos serve as your first impression, are part of your brand identity, and sets you apart from your competitors.

Are you looking to hire a graphic designer and create a bespoke logo for your business? Inspired Melissa is a creative advertising and marketing management agency dedicated to serving women-owned companies in need. Get in touch with us today to book a discovery call!

Getting a surge of traffic to your website is an exciting moment, and it usually means you’re doing something right about your SEO marketing efforts. However, even a sudden spike can also be a problem that could even lead to you losing more customers than actually converting some.

How Can Sudden Traffic Surges Become a Problem?

Depending on your web hosting provider, their servers, and the design of your website, a traffic spike can be a minor inconvenience or an absolute disaster.

If you have an eCommerce website, shopping carts might stop working, or order processing will suddenly result in a website maintenance error. A spike in traffic can cause your pages to load slower or even stop loading altogether. This is why it’s crucial to make these preparations on your website to ensure that your customers will have a great experience despite traffic surges.

1. Research Your Web Host

When websites crash due to traffic surges, the most common cause is probably your web host or hosting provider. A poorly designed website may become a bit slow, but it wouldn’t just fail on you all of a sudden. When your website crashes and fails, they’re usually the result of server issues, which would be the responsibility of your website.

If you opted for a shared hosting service, that means you’re sharing servers with a multitude of other businesses and platforms. While that’s a cheaper option for your website, it can come with some complications like a traffic surge causing a server failure. Whenever this happens, it might be better to switch to a dedicated hosting plan so your server can support all the traffic.

2. Regularly Monitor Site Performance

Your website isn’t just some brochure with a bunch of static images but a platform that constantly evolves and changes. Those changes could accidentally create bottlenecks that could adversely affect your website’s performance, especially during traffic surges.

Performance issues are more likely to pop up after placing dynamic advertisements on your site, or maybe adding some graphics-heavy content, or a newly installed plugin that may have some compatibility issues. If you left these unchecked, they could potentially slow your website to crawl.

To avoid all these problems, you need to regularly check your site’s performance whenever you apply new changes. It also pays to have someone audit your site and perform website maintenance to correct any new issues that could slow down your website.

3. Optimize Images and Compress Files

Uploading images and files to a server is a simple task that can be done through a CMS like WordPress or WooCommerce. What most people fail to realize is that those files can be extremely large.

When a visitor lands on your website, those large files could increase your website’s load times on their end. If it’s just a few users accessing your website, it can be a minor inconvenience for the client, but it can easily overwhelm the server when there’s a traffic surge.

The best way to fix this is to shrink or optimize your files, so they’re smaller in size. Smaller files are easier to send and load. Most image-editing software has the ability to shrink the resolution of photos and even optimize content. There are also plugins you can use to do the image compression for you.

Conclusion

Every new startup dreams of having a traffic surge as it brings more business to them. However, it can result in a catastrophe if you don’t prepare for it. Follow these optimization tips to ensure that your website can handle any number of visitors at a given time.

Do you need help marketing your website to the right people? Let Inspired Melissa guide you in launching your business and gaining a digital presence like no other. A lot of women entrepreneurs struggle to grow their businesses. That’s precisely why Inspired Melissa is here to help. Our premier website design, marketing, and coaching services are available at your disposal. Schedule a consultation today!