So many budding female entrepreneurs ask me, “Melissa, why our small business is not getting customers or leads? Our products are excellent. What is the issue with us?”
My only question to them is, “Do your customers really know your business?”
Increasing brand awareness is truly important to secure a competitive spot in the market. With a robust brand strategy in place, you’ll be able to showcase your brand’s unique message in a better way and, over time, establish customer loyalty.
In this blog post, I’ll share the best brand-building strategies for small businesses like yours – many of which I’ve used with our clients.
Stake your claim
Make sure you are clear about your brand promise.
Here are my three favorite branding questions: Who are you being? What are you committed to? What can people count on you for?
Some examples that will get you started in answering these three powerful questions:
- Who I’m being is accessible.
- My customers can count on us to get their order delivered in less than 24 hours.
- I’m highly committed to giving my customers the time to do other things.
Given this example, you can create various customer service strategies, policies, and practices that bring your brand message to life.
Be a superhero for your customers
If you truly want to stand out in today’s hyper-competitive market, don’t just talk to the talk—you need to walk the walk, too.
The reputation you build—and what customers say behind your back—is the most crucial part of your branding.
That’s why if you want to succeed in the long term, you need to be a superhero for your customers—and make a living and breathing customer service your top priority.
Just think about it. What better to be popular than providing top-level customer service to your customers?
Giving a positive experience to your customers every time they interact with your brand will result in a higher customer retention rate—and they’re going to tell their friends, too.
Establish yourself as an SME with the right content
I firmly believe that every small business has experts, but few of them go on to become well-known and influential with their target client group.
You already have a billion-dollar idea and thinking out of the box to grow your business. So, why not be professionals, Visible Experts, and share your beautiful journey with the world?
By gradually developing one or more of these high-profile SMEs, your small business can dramatically increase the power of its brand.
In fact, in my research into these experts and purchasers of their services, 61.5% of respondents said that Subject Matter Expert strategy helps build their firms’ brands.
Still confused? Don’t worry.
Schedule a free consultation call with me, and let me help you build your brand!
I use powerful data to ensure my tactics are running how they’re supposed to. I believe in the power of repetition and know that the long-term strategy can include patience.
In fact, my 12-month marketing strategies are designed to be repeatable. The foundation of them stays consistent, but I constantly look for ways to improve them.
Don’t miss this opportunity. Let’s talk!