Would You Like to Make Your Website More Engaging?
Attracting your target audience to your fabulous website is just the beginning. But how can you make them stay long enough to decide on a purchase? How can you make your website more engaging to your customers?
This is a struggle that a lot of new (and experienced!) business owners and entrepreneurs go through. And as a business owner myself, I understand why. Most people have never built a website before, much less one for the purpose of selling something, be that a product or a service.
To get you started on the right path, here are three tricks I recommend to make your website more engaging.
#1: Appeal To Your Target Audience’s Pain Points And Desires
One surefire way to grab your target audience’s attention – and keep it – is to appeal to their pain points and desires.
Think about it: when someone clicks on your website, they do so for a reason. Typically, that reason is to solve a problem – AKA a pain point – or fulfill a specific want or need.
First, identify the paint points that your business solves, as well as the wants/needs that it fulfills. Then, using evocative copywriting and visual elements (i.e., stock images and video), position your business as the end of your customers’ search. Emphasize the positive feelings or state of being that using your product or service will manifest in their lives.
Use this trick throughout your website, but especially on the homepage. This way, you’ll hook visitors in at first blush.
#2: Make Your Target Audience Feel Seen
You would think that since it’s your website, it should be all about you and your business, right?
Wrong! Your target audience needs to see themselves in your website, too, so they can develop a connection to you and whatever you’re selling.
There are many ways to make visitors feel seen on your website. Here are some practical suggestions.
- Display customer reviews and/or client testimonials somewhere on the homepage.
- Describe how your product or service helps your customers and what results they can hope to achieve after using it.
- Incorporate realistic stock images of people whom you would describe as typical members of your target audience into your website. This tactic will not only break up blocks of text and make your site more visually engaging, but it will also help create a more intimate human connection between you and your audience.
#3: Show Visitors How To Get Started With Your Product Or Service
After a potential customer makes an emotional connection with your business and decides to engage with it, their next question usually is: “How do I get the results I’ve been promised?”
Here, you have a great opportunity to direct the customer to perform a specific action, by showing them a brief step-by-step guide.
To see an example of this trick in action, take a look a third of the way down my homepage. You’ll see that I laid out three steps to getting started with my business consultation services:
- Book Your Inquiry Call
- Review Your Options
- Get Back To What You Love
This is the path I want my clients to follow, so they can achieve the results I appealed to them with at the top of the homepage: “More engagement, more clients, more revenue.”
With this trick, you’re making it easy for your target audience to start a path toward the outcome you both desire. This saves them from having to look for the path themselves and losing their way through boredom or confusion. Ultimately, you both get what you want.
By implementing these three tricks, you can create a website that not only attracts your target audience but also keeps them engaged long enough to make a purchase decision. You can make your website more engaging by remembering to appeal to your audience’s pain points and desires, make them feel seen, and show them how to get started with your product or service. Of course, there are other things you can do to maximize customer engagement on your website, too. But by focusing on these core strategies, you’ll be well on your way to creating a website that converts visitors into loyal customers. So, what are you waiting for? Start implementing these tricks today and watch your engagement soar!
To start developing an engaging web design tailored to your unique business and target audience, book an inquiry call with me today!