Jane approached me because she felt her online presence didn’t fully reflect her essence.

She’d outgrown her website — not only the design and look, but the depth of her soul’s work and her purpose had expanded. This is one of the most spectacular things I admire about women: they are dedicated to continuous growth. And they deserve to have their online presence fully represent that evolution.

My purpose is to honor the incredible women I work with, witness their breathtaking presence, and use my gift to portray their authentic mission.

The Struggles of Rebranding

Rebranding comes with a unique set of struggles.

It is daunting because women have to overcome past perceptions as they reinvent and redefine themselves. In the process of doing this, I find that clients often experience resistance to adopting the new identity. This takes time and coaching to integrate. And it’s only through the integration that we can let go of the confusing messaging that remains from the old branding.

She needed the entire website to really capture the essence of the powerful, competent, and warm woman that she was. Moreover, she needed an e-Commerce setup for her hypnosis downloads.

Here’s where I come in.

“I think of myself as a catalyst for practical and magical change. Expect me to challenge the way you’re doing life. I want you to be empowered to change.”

I created her logo, postcards, business card, flyers, and book design.

Following my suggestion, she started an iTunes and SoundCloud podcast, which I set up on her website.

With a desire to enliven a book she’d written years ago, I helped her create the videos she needed for an 8-week video curriculum based on her book “The Magic Child”.

Does that sound like a lot of work together? It is. But that’s what happens when you collaborate with somebody for close to 8 years.

Nowadays, I still meet with Jane every few months or once a year to catch up and find out if I can help her with anything. This is a practice I love to implement with all of my clients. The fact that I already know their business instantly ignites my incredible creativity and I am able to offer them new insights on ways to improve their businesses.

Jane’s story of redesign and rebranding is very similar to many of my clients’. I’m honored to have the ability to make their vision come to life. I can’t wait to do it for you, too.

Project Deliverables

The secret of change is to focus all of your energy, not on fighting the old, but on building the new.

Both NLP and hypnosis speak the language of the unconscious and communicate directly with it. It has been said that 90% of our mind is unconscious, which means that we will experience success or failure in direct relation to how our unconscious minds are working for us or working against us.

In your sessions with Melissa you will enhance your sense of self, and naturally, anything you attempt will feel easier, and any goal you pursue will be easier to attain. Rather than having your unconscious mind at odds with what you desire, it will support you and help you to succeed.

Standard life coaching focuses on the present and the future.

My coaching tools are designed to successfully deal with the past, present and future.

It’s like personal development and psychotherapy together.

Because who wants to create an awesome life and then drag old baggage with them?

Melissa is certified as a Neuro-Linguitic Programming and Hypnotherapy Master Practitioner through the Society of NLP and Conscious Solutions Training Institute with Dr. A. Doris Greenwood.

Getting Started with Rebranding

Up first, we brainstormed ideas of how to blend two different worlds to form a clear and concise logo design and branding message for the preschool’s website. We explored Jennifer’s dreams for the preschool and the longstanding history of the preschool’s interdependence with the local community.

My mission was to design a creative representation of Jennifer’s modern, earthy,  naturalist style in a way that would be interesting and relevant to the audience of a quaint country town made up of farmers and family-oriented residents.

My approach to website design and brand integration relies on creativity and intuition.

I work to understand you, your story, personality, vision, and motive for the website along with the unique message you’d like to convey to your target audience.

Throughout the creative process, I often find inspiration for my clients’ projects by working with them in one-on-one sessions that allow us to connect more in-depth and go through the process step-by-step.

For me, it’s all about trust – with my creativity and intuition, I guide my clients to help them find their voice and establish their purpose to deliver amazing results.

One of my secret superpowers is Pinterest. I often send my clients to various Pinterest pages so they can pin images and text that spark their interest and connect to their vision for the website.

I empowered Jennifer to use this resource as a creative guide for her to choose different images based on her desired theme of the website. A simple (and easy to use) resource like Pinterest allows my clients the freedom to express their vision through a series of pins. This creates a fun outlet for them and a connective tool for me to make their vision a reality.

My process involves harnessing imagination and creative flow to consistently generate ideas for my clients. A simple element in nature or an unexpected encounter throughout my day will often spark inspiration. These random yet exciting moments often bring a project to new heights with innovative insight and unique features. These moments have been extremely effective for me as a professional artist who guides others through the creative process. My clients listen in awe when I share the ideas I’ve discovered about how I can apply my unconventional ideas to their projects.

Branding is about taking the time to define what your brand stands for, core values, and tone of voice. Then use these qualities to communicate consistently with your customers.

Every aspect of the website, from colors, pictures, fonts, logo, and layout, the design I created represent the alchemy of Jennifer’s vision and my artistic creativity.

The website’s copy matches the design beautifully. Through carefully crafted words, I was able to convey Jennifer’s philosophy about child education, learning, play, and exploration.

Working with Jennifer was a lovely and co-creative experience. I saw what the website’s design needed to shine. Jennifer communicated her needs, expectations, and desires in our one-on-one sessions, and I could lay the path to the results she wanted.

By the time we launched the website, Jennifer’s excitement and pride grew and her hope for the preschool’s mission was brightened through the influential, creative process we shared.

Project Deliverables

I needed a website for my energy practice, Expanding Wholeness, that would allow me to deeply connect with others before I even met them.

Creativity begins at the end of your comfort zone… and so does growth!

We worked side-by-side through the creation of HL’s Expanding Wholeness logo, branding, website, business cards, and rack cards. We created a Square account for online appointment scheduling and payment processing. I was also able to offer HL insights into the mysterious nature of creativity and inspiration as she developed her business concept.

At the start of every woman’s business journey, we are faced with our most beautiful qualities, but also with the most fearful thoughts. With coaching and journaling prompts, HL bravely moved through this vital aspect of creating a sustainable and holistic business that fits into her life. We talked about the attitude, approaches, and habits that she would need in order to live the most creative, balanced, and prosperous life as a businesswoman.

I couldn’t be happier being part of the start of her beautiful business journey! I love the alchemy of working together with intrepid women — offering a wellspring of innovative, inspirational, personal, and professional success strategies.