Would You Like to Make Your Website More Engaging?

Attracting your target audience to your fabulous website is just the beginning. But how can you make them stay long enough to decide on a purchase? How can you make your website more engaging to your customers?

This is a struggle that a lot of new (and experienced!) business owners and entrepreneurs go through. And as a business owner myself, I understand why. Most people have never built a website before, much less one for the purpose of selling something, be that a product or a service.

To get you started on the right path, here are three tricks I recommend to make your website more engaging.

#1: Appeal To Your Target Audience’s Pain Points And Desires

One surefire way to grab your target audience’s attention – and keep it – is to appeal to their pain points and desires.
Think about it: when someone clicks on your website, they do so for a reason. Typically, that reason is to solve a problem – AKA a pain point – or fulfill a specific want or need.

First, identify the paint points that your business solves, as well as the wants/needs that it fulfills. Then, using evocative copywriting and visual elements (i.e., stock images and video), position your business as the end of your customers’ search. Emphasize the positive feelings or state of being that using your product or service will manifest in their lives.

Use this trick throughout your website, but especially on the homepage. This way, you’ll hook visitors in at first blush.

#2: Make Your Target Audience Feel Seen

You would think that since it’s your website, it should be all about you and your business, right?

Wrong! Your target audience needs to see themselves in your website, too, so they can develop a connection to you and whatever you’re selling.

There are many ways to make visitors feel seen on your website. Here are some practical suggestions.

• Display customer reviews and/or client testimonials somewhere on the homepage.
• Describe how your product or service helps your customers and what results they can hope to achieve after using it.
• Incorporate realistic stock images of people whom you would describe as typical members of your target audience into your website. This tactic will not only break up blocks of text and make your site more visually engaging, but it will also help create a more intimate human connection between you and your audience.

#3: Show Visitors How To Get Started With Your Product Or Service

After a potential customer makes an emotional connection with your business and decides to engage with it, their next question usually is: “How do I get the results I’ve been promised?”

Here, you have a great opportunity to direct the customer to perform a specific action, by showing them a brief step-by-step guide.

To see an example of this trick in action, take a look a third of the way down my homepage. You’ll see that I laid out three steps to getting started with my business consultation services:

1. Book Your Inquiry Call
2. Review Your Options
3. Get Back To What You Love

This is the path I want my clients to follow, so they can achieve the results I appealed to them with at the top of the homepage: “More engagement, more clients, more revenue.”

With this trick, you’re making it easy for your target audience to start a path toward the outcome you both desire. This saves them from having to look for the path themselves and losing their way through boredom or confusion. Ultimately, you both get what you want.

Conclusion

By implementing these three tricks, you can create a website that not only attracts your target audience but also keeps them engaged long enough to make a purchase decision. You can make your website more engaging by remembering to appeal to your audience’s pain points and desires, make them feel seen, and show them how to get started with your product or service. Of course, there are other things you can do to maximize customer engagement on your website, too. But by focusing on these core strategies, you’ll be well on your way to creating a website that converts visitors into loyal customers. So, what are you waiting for? Start implementing these tricks today and watch your engagement soar!

To start developing an engaging web design tailored to your unique business and target audience, book an inquiry call with me today!

When it comes to building a website, there are some features that are easy to overlook. While it’s important to focus on the visual aspects of a website, such as the color palette and logo, it’s the less obvious features that can really make a difference in creating a high-converting user experience. In this article, we’ll discuss five features that are commonly overlooked when building a website and why they’re important.

Feature 1: SSL Certificate – Proving Your Site’s Legitimacy

One of the most important features of a website is the SSL certificate. It’s a code that’s installed on your site that provides several benefits, including proving your ownership of the website and verifying that the website is legitimate. This is especially important in today’s world where there are many fake websites designed to scam people.

Additionally, an SSL certificate provides a secure, encrypted connection called HTTPS between your site and a user’s web browser. This helps protect people who visit your site from being spied on and getting their personal data – such as credit cards and mailing addresses – stolen by a third party.

In addition to providing you with a level of security for you and anyone who visits your site, a SSL certificate will help your site rank higher in Google search results. So, it’s a win-win situation.

Feature 2: Sitemap – Mapping Out Your Website

A sitemap is a file that maps out how your website is organized by pages, blog posts, videos, images, and other types of content. Google uses sitemaps to crawl websites, collect their data, and index them. Once the site is indexed, it can appear in search results.

When you’re building your website, be sure to create a sitemap, as well. This way, it can be crawled and indexed, and users can find it when they search for relevant keywords in the Google search bar.

Feature 3: Calls To Action (CTAs) – Encouraging Visitors to Act

A call to action (CTA) is a phrase, sentence, or link that encourages visitors to your site to perform a certain action that guides them further down the sales funnel. CTAs can vary depending on what you want your customer or client to do, such as visiting your online store, taking advantage of an ongoing sale, scheduling a free consultation call, or making an appointment.

Regardless of what your CTA is, try to include it on every page of your website, but especially on your homepage since that’s the place that most of your visitors will see first. CTAs can be a powerful tool to help you convert visitors into customers.

Feature 4: Contact Page – Building a Connection with Your Visitors

Don’t overlook creating a Contact page for your website – especially if your business depends on your communications with customers or clients. A Contact page is where visitors to your site go to find the best way to reach you. Here, you will list your most convenient methods of communication, such as your business email address and phone number.

Bonus Tip: Don’t just put contact details on the Contact page. List your business hours, too, as well as how long someone who contacts you can expect to wait before they hear from you. This will help you set boundaries on the best days and times to reach out. A Contact page is an essential feature for building a connection with your visitors and can help you create lasting relationships with your customers.

Feature 5: Privacy Policy – Protecting Your Visitors’ Data

Above all things, do not overlook adding a Privacy Policy to your website! Since you’re running a business, you’ll have to request visitors to give over some of their personal information (e.g., their credit card information, email addresses, mailing addresses, phone numbers, etc.) at some point.

For this reason, by law, you must include a Privacy Policy on your website. It’s a legal requirement and helps establish trust with your audience.

In conclusion, building a website and ensuring it has all the necessary features can be overwhelming. As an expert in web design and maintenance, I can take care of the details for you, so you can focus on your business. Book a discovery call with me today to start building the best website for your business!