Unlock Your Potential: Empower Your Business Journey!

Are you an entrepreneur with a passion for what you do, but when it comes to creating a website, the tech jargon and design challenges leave you feeling overwhelmed? If so, you’re not alone. Many women face the same struggle of wanting to connect with potential clients through an exceptional website, but they’re unsure where to begin.

I understand your concerns, and that’s why I’m excited to invite you to a unique event designed to empower you on your website creation journey.

Create Your Extraordinary Website: An Empowering Workshop for Women-Owned Businesses

This event is more than just a webinar; it’s a journey of self-empowerment in the digital world. I’m committed to making the website creation process accessible to everyone, regardless of their technical expertise.

Here’s a sneak peek of what you can expect:

1. Discover the Secrets to a Captivating & Extraordinary Website

Melissa McGlenn has 19 years of experience, and she will unveil the secrets to swiftly create a visually appealing and effective website that engages your prospects. No more wondering if your website is driving potential clients away. Instead, learn how to make it a magnet for your ideal audience.

2. Build Your Website with Confidence

Even if you’re not tech-savvy or a graphic designer, Melissa will guide you step by step through the process of constructing your website. Say goodbye to feeling overwhelmed by technology, and hello to the satisfaction of building something beautiful.

3. Expedite Your Progress with Professional Templates

Melissa will show you how to harness the power of professional website templates to speed up the creation of an eye-catching website. Imagine having a stunning website ready to go without the stress of starting from scratch.

4. Choose the Right Platform for Your Extraordinary Website

Understanding the distinctions among various website-building platforms is essential. We’ll unravel the complexities of these platforms, empowering you to make a well-informed choice that perfectly aligns with your distinct needs and aspirations.

At Inspired Melissa, my mission is to simplify the website creation journey so you can focus on what you do best – being the boss of your amazing business. Your website should reflect your vision and be a powerful tool to connect with potential clients.

Reserve Your Spot Today!

Are you ready to embark on this empowering journey with me? I invite you to join us for this FREE event, “Create Your Extraordinary Website: An Empowering Workshop for Women-Owned Businesses.” It’s an opportunity to unlock your online potential, connect with your audience, and take your business to the next level.

Mark your calendar for October 29th at 2pm. Registration opens soon.

Prepare to be inspired, empowered, and equipped to craft a website that truly represents you and your brand. 

We look forward to welcoming you to this transformative event. Together, we’ll unlock the doors to your online success. Don’t miss out on this chance to transform your online presence! Create an extraordinary website in this workshop series and let’s make your online presence shine!

Unveil Your Unique Brand Voice in 5 Simple Steps

Hey there, savvy women business owners! When it comes to shaping a brand that truly shines, one thing steals the spotlight: your brand voice. But hold up, what exactly is that? Well, it’s more than just words – it’s the heartbeat of your business. Think of it as the vibe your brand gives off, the values it flaunts, and the way it connects with your audience.

What is a brand voice, you may ask? It’s not the words coming out of your mouth – or at least, not just that. It’s the voice of your business: the message it promotes, the values it practices, and the personality it expresses toward your target audience. 

Your brand voice is like the secret ingredient that makes your brand one-of-a-kind, setting it apart in a crowd of competitors. When it’s on point, your brand becomes unforgettable – a symbol of all things you stand for, exuding personality and stirring emotions.

Ready to unleash a brand voice that’s as unique as you are? Here’s your roadmap to an irresistible brand voice in five easy steps:

Step 1: Solve It Like a Superhero

Start by meticulously listing the unique problems your remarkable brand takes head-on for your truly amazing customers. Imagine this scenario: you, the superhero, swoop in and transform their challenges into victories, making their lives considerably better. To illustrate, consider my role in supporting extraordinary women entrepreneurs – I take charge of their marketing demands, enabling them to channel their energies into what ignites their passion.

Step 2: Feel the Feels

Now, let’s delve into the emotional journey your customers embark upon before your magic enters the scene. Picture these emotions as the opening scenes of a blockbuster movie, setting the perfect ambiance for a gripping transformation. In my world of empowered women, I often encounter heroines navigating the rough waters of frustration, financial worries, and that all-too-familiar sensation of overwhelm. Their yearning for tools to conquer their aspirations is palpable.

Step 3: Bask in the Benefits

Imagine a world post-magic, where your customers are reaping the rewards of your intervention. How do you envision them feeling? What sort of awesome accomplishments do you foresee? This is the moment to jot down these splendid achievements – they’re the invaluable treasures found at the end of the rainbow. Over in my corner, it’s an exuberant chorus of more engagement, more clients, and enhanced revenue – pure game-changers!

Step 4: Unveil Your Values

Let’s connect the dots between the benefits you offer and the values that underscore the very essence of your brand. This is where the heart and soul of your brand truly shine. At Inspired Melissa, our unwavering commitment to female empowerment serves as the driving force behind the transformative journeys we curate. It’s about granting our clients the liberation to focus on the joyful facets of their businesses.

Step 5: Let Your Brand Voice Sing

Lights, camera, action – it’s time for your brand to take center stage! Infuse every aspect of your branding with the brilliance of your values. From your website’s design to your captivating social media presence, allow your unique personality to radiate. Think of buzzwords, phrases, and visuals that beautifully encapsulate what you stand for. This enchanting touch ensures that each encounter your audience has with your brand resonates with a deep understanding of your essence. Your brand voice becomes an anthem that embodies your identity.

With these steps, you’re on your way to crafting a brand voice that resonates and lingers in the minds of your audience, turning them into lifelong advocates. Remember, building a brand voice that speaks volumes is an art, not a chore. Curious to learn more? Let’s chat! Book a free consultation call with me and let’s create a brand voice that makes waves. 🌊 🎉

As a woman entrepreneur, I know how important it is to create a powerful online presence. Just as your physical store, clinic, or office entrance sets the tone for your in-person customer experience, you want to create a welcoming and captivating environment that draws people in and keeps them engaged. But how can you create a website that not only looks great, but also sells your products or services? The answer lies in the power of storytelling. Yes, Web Design is storytelling.

Of course, there are basic steps you can take to ensure a smooth and visually appealing browsing experience, such as optimizing page load times and maintaining cohesive design elements. However, if you want to take your website to the next level and increase conversions, it’s time to approach web design as a form of storytelling.

Why is storytelling such an effective technique for web design? Think of it this way: when someone visits your site, you have one opportunity to sell them on your product or service. One of the best ways to do that is by telling them a story that speaks to their needs and interests.

Storytelling Turns Your Website Into A Beautiful Experience That Sells

When someone visits your website, you have a unique opportunity to tell them a story about your brand and what you have to offer. By crafting a narrative that speaks to your audience’s desires and needs, you can create a powerful emotional connection that encourages them to take action and make a purchase.

By creating a web design that tells a story, you’re not only making your site look pretty – you’re also crafting an immersive experience for your audience that leads them towards making a purchase or conversion.

How To Tell A Compelling Story Using Web Design

So how can you tell a compelling story through your web design? Here are some tips to follow when crafting your own site’s story.

Step 1: Identify Your Brand’s Story

The first step in creating a story-based website is to identify the core story of your brand. What makes your business unique? What sets you apart from your competitors? What are the benefits of your products or services? These are all important questions to consider when crafting your brand’s story.

For example, let’s say you run a wellness coaching business for women. Your brand’s story might be about empowering women to take control of their health and wellbeing, and helping them achieve their goals through personalized coaching and support.

To tell this story on your website, you might use imagery and design elements that convey a sense of empowerment and self-care. You might also include testimonials from satisfied clients who have experienced the benefits of your coaching services firsthand.

Step 2: Choose The Best Medium(s) For Telling That Story

Once you’ve identified your brand’s story, the next step is to choose the mediums that will best communicate that story to your audience. Different stories require different mediums, so it’s important to think carefully about the best way to showcase your brand’s narrative.

For example, if your brand’s story is focused on the transformative power of your coaching services, you might use video testimonials or before-and-after photos to showcase the results that your clients have achieved. If your story is more focused on the emotional benefits of your products or services, you might use imagery and design elements that convey a sense of calm and relaxation.

Step 3: Make it Easy for Customers to Take Action

The final step in creating a story-based website is to make it easy for your customers to take action. What is the ultimate goal of your website? Do you want customers to make a purchase, schedule a consultation, or sign up for a newsletter? Whatever the desired outcome, it’s important to make it as easy as possible for your audience to take that next step.

For example, you might include prominent calls-to-action throughout your website that encourage visitors to sign up for your online program or purchase your products. You might also offer special promotions or discounts to incentivize customers to take action.

Remember, the key to a successful website is not just in its design, but in the story it tells. By identifying your brand’s unique story, choosing the right mediums to showcase that story, and making it easy for customers to take action, you can create a website that not only looks great, but also drives sales and builds lasting customer relationships.

If you’re feeling overwhelmed by the prospect of creating a story-based website, don’t worry – I’m here to help! As a seasoned web designer and branding expert, I specialize in creating powerful, feminine websites that tell your brand’s story and drive sales. Schedule a Discovery Call with me today to learn how I can help you take your online presence to the next level.

Would You Like to Make Your Website More Engaging?

Attracting your target audience to your fabulous website is just the beginning. But how can you make them stay long enough to decide on a purchase? How can you make your website more engaging to your customers?

This is a struggle that a lot of new (and experienced!) business owners and entrepreneurs go through. And as a business owner myself, I understand why. Most people have never built a website before, much less one for the purpose of selling something, be that a product or a service.

To get you started on the right path, here are three tricks I recommend to make your website more engaging.

#1: Appeal To Your Target Audience’s Pain Points And Desires

One surefire way to grab your target audience’s attention – and keep it – is to appeal to their pain points and desires.
Think about it: when someone clicks on your website, they do so for a reason. Typically, that reason is to solve a problem – AKA a pain point – or fulfill a specific want or need.

First, identify the paint points that your business solves, as well as the wants/needs that it fulfills. Then, using evocative copywriting and visual elements (i.e., stock images and video), position your business as the end of your customers’ search. Emphasize the positive feelings or state of being that using your product or service will manifest in their lives.

Use this trick throughout your website, but especially on the homepage. This way, you’ll hook visitors in at first blush.

#2: Make Your Target Audience Feel Seen

You would think that since it’s your website, it should be all about you and your business, right?

Wrong! Your target audience needs to see themselves in your website, too, so they can develop a connection to you and whatever you’re selling.

There are many ways to make visitors feel seen on your website. Here are some practical suggestions.

• Display customer reviews and/or client testimonials somewhere on the homepage.
• Describe how your product or service helps your customers and what results they can hope to achieve after using it.
• Incorporate realistic stock images of people whom you would describe as typical members of your target audience into your website. This tactic will not only break up blocks of text and make your site more visually engaging, but it will also help create a more intimate human connection between you and your audience.

#3: Show Visitors How To Get Started With Your Product Or Service

After a potential customer makes an emotional connection with your business and decides to engage with it, their next question usually is: “How do I get the results I’ve been promised?”

Here, you have a great opportunity to direct the customer to perform a specific action, by showing them a brief step-by-step guide.

To see an example of this trick in action, take a look a third of the way down my homepage. You’ll see that I laid out three steps to getting started with my business consultation services:

1. Book Your Inquiry Call
2. Review Your Options
3. Get Back To What You Love

This is the path I want my clients to follow, so they can achieve the results I appealed to them with at the top of the homepage: “More engagement, more clients, more revenue.”

With this trick, you’re making it easy for your target audience to start a path toward the outcome you both desire. This saves them from having to look for the path themselves and losing their way through boredom or confusion. Ultimately, you both get what you want.

Conclusion

By implementing these three tricks, you can create a website that not only attracts your target audience but also keeps them engaged long enough to make a purchase decision. You can make your website more engaging by remembering to appeal to your audience’s pain points and desires, make them feel seen, and show them how to get started with your product or service. Of course, there are other things you can do to maximize customer engagement on your website, too. But by focusing on these core strategies, you’ll be well on your way to creating a website that converts visitors into loyal customers. So, what are you waiting for? Start implementing these tricks today and watch your engagement soar!

To start developing an engaging web design tailored to your unique business and target audience, book an inquiry call with me today!

When it comes to building a website, there are some features that are easy to overlook. While it’s important to focus on the visual aspects of a website, such as the color palette and logo, it’s the less obvious features that can really make a difference in creating a high-converting user experience. In this article, we’ll discuss five features that are commonly overlooked when building a website and why they’re important.

Feature 1: SSL Certificate – Proving Your Site’s Legitimacy

One of the most important features of a website is the SSL certificate. It’s a code that’s installed on your site that provides several benefits, including proving your ownership of the website and verifying that the website is legitimate. This is especially important in today’s world where there are many fake websites designed to scam people.

Additionally, an SSL certificate provides a secure, encrypted connection called HTTPS between your site and a user’s web browser. This helps protect people who visit your site from being spied on and getting their personal data – such as credit cards and mailing addresses – stolen by a third party.

In addition to providing you with a level of security for you and anyone who visits your site, a SSL certificate will help your site rank higher in Google search results. So, it’s a win-win situation.

Feature 2: Sitemap – Mapping Out Your Website

A sitemap is a file that maps out how your website is organized by pages, blog posts, videos, images, and other types of content. Google uses sitemaps to crawl websites, collect their data, and index them. Once the site is indexed, it can appear in search results.

When you’re building your website, be sure to create a sitemap, as well. This way, it can be crawled and indexed, and users can find it when they search for relevant keywords in the Google search bar.

Feature 3: Calls To Action (CTAs) – Encouraging Visitors to Act

A call to action (CTA) is a phrase, sentence, or link that encourages visitors to your site to perform a certain action that guides them further down the sales funnel. CTAs can vary depending on what you want your customer or client to do, such as visiting your online store, taking advantage of an ongoing sale, scheduling a free consultation call, or making an appointment.

Regardless of what your CTA is, try to include it on every page of your website, but especially on your homepage since that’s the place that most of your visitors will see first. CTAs can be a powerful tool to help you convert visitors into customers.

Feature 4: Contact Page – Building a Connection with Your Visitors

Don’t overlook creating a Contact page for your website – especially if your business depends on your communications with customers or clients. A Contact page is where visitors to your site go to find the best way to reach you. Here, you will list your most convenient methods of communication, such as your business email address and phone number.

Bonus Tip: Don’t just put contact details on the Contact page. List your business hours, too, as well as how long someone who contacts you can expect to wait before they hear from you. This will help you set boundaries on the best days and times to reach out. A Contact page is an essential feature for building a connection with your visitors and can help you create lasting relationships with your customers.

Feature 5: Privacy Policy – Protecting Your Visitors’ Data

Above all things, do not overlook adding a Privacy Policy to your website! Since you’re running a business, you’ll have to request visitors to give over some of their personal information (e.g., their credit card information, email addresses, mailing addresses, phone numbers, etc.) at some point.

For this reason, by law, you must include a Privacy Policy on your website. It’s a legal requirement and helps establish trust with your audience.

In conclusion, building a website and ensuring it has all the necessary features can be overwhelming. As an expert in web design and maintenance, I can take care of the details for you, so you can focus on your business. Book a discovery call with me today to start building the best website for your business!

So many budding female entrepreneurs ask me, “Melissa, why our small business is not getting customers or leads? Our products are excellent. What is the issue with us?”

My only question to them is, “Do your customers really know your business?”

Increasing brand awareness is truly important to secure a competitive spot in the market. With a robust brand strategy in place, you’ll be able to showcase your brand’s unique message in a better way and, over time, establish customer loyalty.

In this blog post, I’ll share the best brand-building strategies for small businesses like yours – many of which I’ve used with our clients.

Stake your claim

Make sure you are clear about your brand promise.

Here are my three favorite branding questions: Who are you being? What are you committed to? What can people count on you for?

Some examples that will get you started in answering these three powerful questions:

• Who I’m being is accessible.
• My customers can count on us to get their order delivered in less than 24 hours.
• I’m highly committed to giving my customers the time to do other things.

Given this example, you can create various customer service strategies, policies, and practices that bring your brand message to life.

Be a superhero for your customers

If you truly want to stand out in today’s hyper-competitive market, don’t just talk to the talk—you need to walk the walk, too.

The reputation you build—and what customers say behind your back—is the most crucial part of your branding.

That’s why if you want to succeed in the long term, you need to be a superhero for your customers—and make a living and breathing customer service your top priority.

Just think about it. What better to be popular than providing top-level customer service to your customers?

Giving a positive experience to your customers every time they interact with your brand will result in a higher customer retention rate—and they’re going to tell their friends, too.

Establish yourself as an SME with the right content

I firmly believe that every small business has experts, but few of them go on to become well-known and influential with their target client group.

You already have a billion-dollar idea and thinking out of the box to grow your business. So, why not be professionals, Visible Experts, and share your beautiful journey with the world?

By gradually developing one or more of these high-profile SMEs, your small business can dramatically increase the power of its brand.

In fact, in my research into these experts and purchasers of their services, 61.5% of respondents said that Subject Matter Expert strategy helps build their firms’ brands.

Still confused? Don’t worry.

Schedule a free consultation call with me, and let me help you build your brand!

I use powerful data to ensure my tactics are running how they’re supposed to. I believe in the power of repetition and know that the long-term strategy can include patience.

In fact, my 12-month marketing strategies are designed to be repeatable. The foundation of them stays consistent, but I constantly look for ways to improve them.

Don’t miss this opportunity. Let’s talk!