So many things have always been led by male figures. Now, as we welcome women leaders in political landscapes and the workplace, we get to see the perks of introducing more ladies to these spaces. The scale hasn’t been in complete balance, but we’ve been tipping it enough to see a magical difference.

Here are just some of the benefits of having female bosses (and why we should have more!) in 2021.

The Growth of Women-Owned Businesses

Statistics have been showing a steady increase in women-led businesses, which bodes well for employment and the economy. There are almost 13 million enterprises, according to American Express’s 2019 State of Women-Owned Businesses Report, which is a considerable spike, considering there were less than 500,000 women-owned brands in the 70s.

Women of color also have to be commended for taking giant steps, accounting for half of all women-owned businesses. Businesses led by women of color employ more than 2 million people and are generating billions in revenue. Who knows what progress we can make in 2021?

Younger Girls Can Look up to Successful Women

One significant advantage of being a women entrepreneur is the female empowerment you get to provide. Watching women succeed can cause so much awe; it’s merely inspiring for younger girls to see a reflection of themselves overcome gender pay gaps, gender discrimination, and more.

Ladies might also find themselves beginning their businesses. They know they can turn to other female leaders for advice and mentorship. After all, they have gone through everything you’ll be experiencing.

Prioritizing Collaboration

Collaborations can be vital to some businesses to share and grow audiences, as well as create rapport with fellow companies. Women are great at forming brands and are great to work with. They know its importance, and they focus on it.

Perceptive And Self-Aware

Good leaders should be able to be empathetic towards their employees and clients to exchange trust. Inherently, women are emotionally intelligent and are great listeners. They understand what it’s like not to be heard. Putting them in charge of a brand often means more opportunities to share business ideas and a mediator for any work conflicts at work. 

Soft Skills and Hard Skills 

Personality aside, women entrepreneurs have shown that they have many of the hard skills that most men tend to have. More women are joining programs in language proficiency, computer programming, graphic design, business management, and more. In addition to that, women already excel at soft skills like critical thinking, decision making, communication, and patience.

Women-Friendly Work Culture

Ladies all know the struggles of corporate culture the moment they step into a building. There are so many situations where female employees need to go against an office that pushes back twice as hard. This can be difficult when concerns such as sexual harassment arise. 

Women entrepreneurs have also dealt with so many doubts and understand which factors can be unhealthy. Having a woman leader with that much experience will increase the likelihood of having safer working environments for girls.

Conclusion 

Having businesswomen empowers the message that there’s enough room for everyone to work. As a woman, you may be eyeing to make a stand in the beauty industry, clothing scene, tech businesses, or other sectors. With enough passion and hard work, we’re more than optimistic that your small business can flourish.

Need a branding agency in Bend, Oregon to work on your brand? Inspired Melissa is an agency that provides creative advertising and marketing management services that empower women-owned businesses to achieve their goals. Get in touch with us now!