Since the pandemic times, we all have seen immense growth in small businesses.
The great resignation is here, and today people are demanding freedom and flexibility at work. If they don’t get it, they are ready to resign. After resigning from the job, business seems to be the ideal way to earn money while protecting our freedom.
However, establishing a business and growing it among the competition can be a challenging task if you don’t know the tricks.
Based on my experienced and expertise, I would love to share some fantastic ideas on how you can increase your small business with marketing and win. Let’s explore the ideas that can help you grow efficiently.
Identify Your Target Audience
One of the best things you can do while starting a business is to have a focused target audience. A target audience can be considered as a group of people who’d buy your products or services.
Before beginning your business’s marketing efforts, it is better if you take a pause and have a better understanding of who is your target audience.
I strongly believe that having a clear targeted audience ease the process of creating an impactful education based strategy. Once you understand who your audience is, you can tailor your message to the things that are important to them. You can offer answers to the questions that they have, which will help them understand how your product or services can improve their lives.
You’ll Need a Website & to Create Valuable Content
If you want to grow your business, there’s no better place than your website. Being in this industry for over a decade now, I can surely tell you the importance of having a website for your business.
I’ve seen numerous small business owners underestimate the importance of a website and more importantly the value of content marketing that attracts customers to their website.
Designing a business website and having a blog section with targeted keywords can really help you drive engagements. Your website gives you a platform to share everything about your business, your story, your products, how you do business, spotlight client success stories and so much more.
Leverage Social Media Presence
We all use social media every day, so why not leverage it to grow your business? I know social media can be difficult to navigate and understand, but the importance of having a strong social media presence is found in the validity and authority that it gives your business.
Many of my clients have boycotted the big social media channels because it is in conflict with their personal values, but if your business isn’t active on social media, I suggest it is time to start today. As per Statista, nearly 35% of consumers trust brands that have social media profiles.
Social media marketing has been ideal for gaining more customers for all small businesses. This type of marketing is cost-effective for businesses with a limited budget, and hiring a social media marketing expert, like me, can help you build your brand, connect with and educate your customers.
Interact with Customers
Taking time to understand your customer’s needs helps you grow your business and what better way than interacting with them directly to know their thoughts on your product/service?
Make a habit of intentionally interacting with your customers, whether it is online on social media platforms or in person. Ask for feedback and reviews from your customers regularly and incorporate their ideas into your business processes.
The more you interact and talk with your customers, the more you understand the driving factors and decision-making strategies of your target audience.
“Business owners who ask for feedback and take the time to get to know the wants, needs, and motivations of their customers are the ones that emerge as winners. Customer-centric marketing is hands-down the best approach.” – Melissa McGlenn, InspiredMelissa.com
I invite you to start interacting one-on-one with your customers for better results.
Bonus Tip: One of my favorite strategies for engaging with customers is through the use of polls and asking for product feedback publicly. Everyone has an opinion and wants to share it. Try asking a question this week and see if your engagement increases!
Provide Referral Bonus
We all love bonuses, right? So why not provide some to your most loyal customers. Leverage the power of referrals to grow your small business into a larger one.
You can do this in several different ways. Here are a few things that have worked for me:
- Add a line to your email signature that says something like, “Your referral would mean the world to me, if there is anyone you know who would benefit from my services, please let me know. You know I’d love to help another business with their marketing efforts!”
- Reward any referral source with a gift in return for their loyalty with a local coffee card or a hand-written thank you card.
- You can create a referral program where you offer your customers a discount on their next purchase when they refer somone new to your business.
I strongly believe that the above-listed tips will help you stay ahead of the competition and help educate your audience about your product/service. Just stick to the plan patiently, and you’ll indeed have fruitful results.
Do you want to promote and grow your small business but don’t know how? Let me, Melissa McGlenn, help you achieve digital success! Inspired Melissa is a creative advertising and social media marketing agency for women-owned businesses that offer a wide range of services, such as managing your brand, strategies, and marketing.
I couldn’t be happier to be a part of the start of your beautiful journey! Book a discovery call today.