Email marketing is the most relied-on channel for upcoming brands. Even developed brands and large-scale businesses include email in their marketing campaigns to get good results.
As per Statista, every day around 333.2 billion emails are sent out, and out of them, many are from the marketing background. Since my introduction with email, I’ve used it to create numerous types of campaigns, including branding campaigns., Let’s explore the benefits of email marketing for your small business.
Widen Your Reach
Today, everyone has an email, and you can use this to your benefit. You can send messages to a large audience at once with email marketing. Moreover, email marketing is free from geographical borders, so you can use it to reach a global audience as well.
Other marketing channels may have restrictions on reaching a big audience at once, but believe me, email marketing gives you complete control over the audience you want to reach. With a curated and diverse mailing list, you can reach who you want, when you want.
Getting Priceless Feedback
Based on my experience of working with small businesses, I always suggest seeking out customer feedback about the company, the services, and the products my clients sell.
Bonus Tip: An ideal way to achieve this is to run an email marketing campaign with some questions.
Occasionally you can send a questionnaire to your customers and ask them to fill out the survey for you. There are many types of questions that you can ask, from product/service feedback to the quality of their experience and so much more. Once you have the answers to this survey from your customers, you might discover areas where you can improve and you can plan the next steps in marketing and improve your campaigns accordingly.
Improving Customer Relations
I believe that the best use of email marketing is building relationships with your customers. If you take the time to connect with your customers regularly, about the things that are important to them, it’s likely you will notice a difference in their loyalty to your brand.
This increased loyalty and connection will boost your growth, organically.
It’s Cost-Effective
Email marketing is a powerful tool for brands to use in their branding efforts. The best part about it? It’s very cost-effective! As a growing business, closely monitoring your marketing expenses is incredibly important. I highly recommend taking an hour or two out of your week to write and send emails to your clients. As your business grows(and when you’re able to afford it), it’s relatively easy to hire help for your email marketing campaigns.
There are many free email marketing providers that you can use while your business is growing, which makes it possible for start-ups business to do it themselves. I can’t speak enough about the value of landing in your customers email inbox with updates, news, product highlights, service specials and more!
These benefits are just the tip of the iceberg when it comes to the benefits email marketing has.
Let me be part of your small business journey, and I will help you with the best VIP services to grow your small business.
Let’s schedule a discovery session today to talk about how you can use email to grow your business.
